We Owe Our Mentors A Million

December 15th, 2009

For the past few days, my friends and I have been busy promoting a fund-raising activity for our alma mater, the UP Rural High School.

Yesterday, we went to Rural to shoot videos of our teachers to help promote the event. We thought it would simply be a “shoot-and-run” thing but we were held back by the things we found out as we sat down and talked with our few remaining teachers who stayed at Rural.

Our beloved teachers are retiring. And one of them is sick and badly needs help. It comes to a point where one feels compelled to do something special for these people who (we really have to admit) have built and honed us in our four years of transitioning from our days as little kids in elementary to our bad-ass ways in college.

We have given so much attention to our batch and to our school, and usually forget the teachers who really are the foundation of the school. They haven’t been given enough kudos, we have to admit. Usually, we really feel good about ourselves, be proud of our school, and make fun of our teachers. But who are we without these people? They’re the ones who have pushed us, pressured us, agitated us, inspired us, and challenged us to be the best students that we can be.

While we were talking with Ma’am Sofia Palacpac, I saw her carrying a book about writing and I don’t know why that moment struck me so much. I thought, “all those years…they spent their lives teaching bratty kids like us…all those years…ang tiyaga talaga.” I actually felt bad about myself. It reminded me of a situation when parents invested so much time and money for their children’s education and when the kids have learned so much they become mayabang, independent, and mostly forgetting about what their parents did for them. Well, parents are somehow just like our teachers because they have spent their lives teaching us. As for teachers, they spend their lives teaching different kids.

I hugged my teachers after shooting the videos, it was the least I could do at that moment. I haven’t got the chance to do that when I was in high school. But now, I know we could do more.

Let’s honor our teachers on December 19, especially those who are retiring, Ma’am Dimaandal, Ma’am Palacpac, and Ma’am Uri.

After all, having taught Ruralites for most of their lives is truly a heroic feat.

Blog Celebrates 10,000 Views

December 7th, 2009

Teachers’ Day Update

* Jomar just finished his Teachers’ Day duty just a few minutes ago. He was wrapping things up and waiting his last table before I went to Koinonia to blog. Well, he had a decent 2 hours, not as spectacular as last year, but still good.

* This year’s Teachers’ Day superstar was Mahalia Serrano aka Majals. She was scheduled for this Friday and not last Friday. But she told me she already told her students to come. That mistake turned out to be a good thing for us since that day gave us 10,000 bucks gross sales. That was just awesome. I was tired as hell! But the opportunity to serve and make drinks for 95 paying customers is simply unbeatable. We would like to thank everybody who came last week.

Blog Celebrates 10,000 Views

* Last week, our blog site reached 10,000 page views. So 10K was our lucky number last week. I couldn’t believe that people actually read our blog. Thanks to all our readers. I hope you guys get something out of our blog. If you’re far away, we’re always here to update you about what’s going on in the cafe and in our beloved town of ELBI.

Promo Cards

* We have two new promo cards. First, we have our Loyalty Card. Last year we also had a similar promo. But that one gave you a Loyalty Mug which some of you are still using. This time you get a uniquely-shaped card (the shape of a Frothiccino, which is a hassle to cut out) that will give you a free 16 ounce tumbler and one espresso-based drink if you complete 20 signatures. The promo’s until February 2010, so you’ll have lots of time to complete it.

* The second card is the Maximum Tambay Card. Now this card is for our hardcore customers. I recommend that mega-barkadas and orgs would use this. For every group order of 1000 pesos you get 1 signature. You need 20 signatures to get 100 pesos off on every group order worth 500 pesos after completing the card. It’s okay, you have a year to complete it and use it. The card’s valid until December 2010.

* You can avail of these cards at the counter.

Rural Walwal

* Calling all Ruralites (lahat ng batches)! We will be having an after-party on December 19 (8 PM, Saturday) at Java Avenue. The event is called Rural Walwal: An Exclusive UPRHS Alumni Mega Party. Tickets are available starting tomorrow (Dec. 8) at Cafe Antonio. Tickets are sold for only 250 pesos each (inclusive of raffle ticket, food & drinks, and entrance fee) this week. Next week, tickets will be available for 300 pesos each. So better buy a ticket as early as possible. See you all there! Please contact Deo Cajano for more details: 0916-5758034

Loyalty Cards & Teachers’ Day II

November 30th, 2009

* Tomorrow’s the first day of December and we have some treats for you for the last 3 weeks of the year.

* Like last year, we will be giving away LOYALTY CARDS. Remember our Ako’ng Cafe Antonio Loyalty Mug (Wednesday, November 19, 2008)? This time we will be giving away a free tumbler and a free drink when you complete 20 signatures on the card. The promo will run from December 1, 2009 to February 28, 2010. So you’ll have lots of time to complete it.

* Some of our Loyalty Mug holders brought home their mugs but most of the mugs are still kept in the cafe where they can use it for their hot drinks.

* Next week (December 7 to 13), we will have another Teachers’ Day run. Last year featured Aldo Lim of CDC, Jomar Rabajante and Therese Medina of CAS, and Butch Bataller of CEAT. This year, new faculty member , Mahalia Adelina Corazon Serrano of CAS will join some of the Teachers’ Day Alumni. So please come when your teacher invites you. Sila na bahala sa incentives nyo! hehe.

* We’re hoping that you guys would join us at the cafe this December! Let’s all have a great time and end the year at CAnton. God bless!

Best Served Piping Hot!

November 23rd, 2009

* I had a near perfect week last week. It’s just one of those moments in my young life where everything seems to be going in the right direction. It’s not really headed that way, but the feeling of it was there and I cannot help but relish it.

* The cafe was very busy last week. The UP Socius had their orientation last Wednesday (or was it Tuesday?) and Neil had a great time preparing pasta for them. And the rest of the week from that point on was just great! It’s like hoisting 3 point shots from half-court and you couldn’t miss! Thank you everyone for helping us last week. We reeeaally needed the help!

* My sister, Joyce, gave birth to a baby girl last Saturday, her name is Julia. Now I have a niece! I’m really excited to see her. And now we have two babies in the family, the other one is Jethro, my sister Grace’s baby boy.

* Hmm, I’ve used so many exclamation marks already.

* Anyway, we had this high school batch party over the weekend and everyone just had a blast. Retz, Joyceann, and I were late because we still had to close the cafe at 1 am. Right now my friends and I are still hung over about the event and as of this blog we’re still talking about the party and how everybody had a good time and all that stuff. People are posting pictures on Facebook like crazy! Ah Facebook, what a wonderful creation. If only we had Facebook back in high school…

* But of course, reminiscing from memory is more fun because we don’t get the facts straight and we can add and skim out bad memories without the aid of visual evidence. Yeah, so it’s still more fun before. Right now we’re just adapting to how people have fun. Nothing really ever changes. Fun never dies, it just transforms. Hehe, just watched Transformers 2 again last night.

* Happy birthday Padeys! Just wanted to put that in.

* My thoughts on the batch outing? First of all we were late, now that’s a good start. The resort kicks ass, especially the free videoke, that was golden. The food was plenty, good job on that. I was able to grab 2 bottles of softdrinks, the maja blanca, and a bag of Clover Chips Ham and Cheese Flavor (which I consumed last night while watching My Sister’s Keeper and Definitely, Maybe. Yes, I watched three films last night).

* My batchmates and I weren’t as rowdy compared to our previous escapades, I guess most of us have mellowed down because of age or what, develop some kind of responsibility, have jobs to attend to, and all that stuff, many factors really. College was mindless enjoyment of college-ness and freedom from high school. And graduation was freedom from college. While work is not exactly freedom from anything. It’s just a formless, bounding concept that dictates the direction of our lives.

* With that I can conclude that every chance to escape a routine is a good time.

* Oh yes, the cafe. Sometimes I forget that this is the cafe’s blog and not mine. But since I don’t have a personal blog I treat this page as my own. So happy reading.

* We’re alternating Benguet Arabica coffee with our House Blend coffee starting this week. We want to show our customers that drinking coffee is not just drinking coffee. Coffee has many many many varieties, blends, species, and methods of brewing. If you pay close attention, you’ll know the obvious differences between the Benguet Arabica and the House Blend.

* The Benguet Arabica has less caffeine, has a kinda grassy-earthy smell, and a smooth finish. Very clean. Very light. While our House Blend really packs a punch and cuts through the masking of milk and ice to make our Frothiccinos taste like coffee. Some of you guys might miss the kick and the muscle of the half-Robusta House Blend, but sometimes you have to try and experience an entirely different coffee. We’ve put up a sign on our sliding door which coffee is brewing for the day. It says: “Now Brewing: HOUSE BLEND” and on the flip side, “Now Brewing: BENGUET ARABICA”. Check it every now and then so you’ll know what you’ll be getting. It’s all part of our coffee education project.

* I’ll be having a tooth pulled out tomorrow. I’m still not sure if the dentist’s gonna pull it out, hopefully not. But I’m kinda curious about the pain… hmm…

* Okay! Lotta ideas drilling my mind right now… it’s like a bee stinging my brain constantly. This is something I love about my job at the cafe as the manager, I always have to come up with something new, but I’ll never know when the big idea’s gonna hit me.

* We try everyday to do our best at the cafe. You can taste the caffeine in this entry.

One Big Holiday

November 16th, 2009

* “So what are you looking forward to this week?”, my father asked the cafe crew as we ended our weekly Bible Study. I answered, “Well, the Pacquiao-Cotto fight’s over, that was last week’s highly anticipated event, maybe our high school batch outing this weekend is what we’re looking forward to.” These are, of course, non-cafe related stuff, but when you work at a cafe everyday, simple pleasures like watching a DVD is something to look forward to. Spending a day with your high school batchmates (most of them we see everyday) is another thing, and it can also be considered a highlight, but the experience is far more superior than watching a DVD.

* Two weekends of watching horror/suspense/thriller flicks was quite a handful, most of us still have hangover, reacting to bumps and creaks like little girls. But that was quite enjoyable. Like decorating the cafe until 4 AM and until 2 AM the following day. That was also a treat.

* We spent the whole afternoon talking about the Pacquiao-Cotto fight, prior to this article. We just saw Pacquiao on the cover of TIME and that gave me goosebumps. Imagine what a boxing match can do. If he lost, we would be depressed for a week or maybe a month. It’s been a while since we’ve seen Manny lose. And we didn’t know how to respond to a fallen hero. Well some of our friends don’t like Pacman, yes, you can get angry at him for some reasons, but as a boxer, you should be very proud of him. He’s the best in his generation, he’s a Filipino, be proud and give him credit.

* We’re selling Gift Certificates at the cafe this Christmas season. It says “valid until Dec. 31, 2009″ but we will extend the promo period until January because we will be closed for two weeks on December starting December 23. My sister thought of the idea and Julius designed it for us. The GCs are good and cheap gift ideas if you want to treat your friends at CAnton this season.

* We had a good week last week, thanks to Gelo Arboleda’s birthday bash. Plus we had a bunch of people come in. Wow, you guys still love us, hehe, we missed Showtime Fridays, the couple past of Fridays weren’t that “show-timey”.

* I’ve gotta go, my bandmate Eric’s at the cafe right now and I want him to hear the songs I’ve wrote for our band, The Bookshelf Cassette. See you around!

Moving Pictures

November 9th, 2009

* I just erased two sentences prior to this. These past few days I’ve been thinking for the next big thing for the cafe and myself. We’ve certainly done a lot during our first year and this year we’re just trying our best to live up to the hype that we’ve created. We just cannot help but compare last year and this year. But every year has its own story and every season has a different plot with a bunch of new characters. This week I’d just like to tell you about our YouTube channel and our videos.

* I was watching our YouTube channel (www.youtube.com/cafeantonioelbi) last night and I was amazed at the number of elaborate videos we just made. The “Shaken” video was spontaneously rehearsed during the closing hours of the cafe while the “White Strawberry” ad was insanely choreographed, involved the participation of a bunch of random people, and was shot in UPLB and UP Diliman. The “New Year” ad introduced The Weepies and their song “I Gotta Have You” to our circle of customers and the “Cafe Antonio Jingle” was heard for the first time in public.

* I kinda missed making videos for the cafe. It’s just one of the things we have that makes us sorta different from other cafes–using cheaply done videos to market coffee. I really don’t have knowledge in video editing. All I use is Windows Movie Maker, Paint, Joyce’s digicam, my stick people drawings, some stop-motion, a thousand songs, and a degree in Sociology. Making videos is just one of the things that I love to do and suddenly stopped doing. Maybe because I’m watching too many DVDs. But I use it as an excuse to gather some inspiration.

* But last night I was able to make a very simple video (that took 4 hours to complete) about our FoMs, paper cups, and Christmas. I felt I was getting rusty and I wanted to make a video to revitalize both myself and our channel on YouTube.

* Nothing really special about the video, maybe I was just inspired when I was watching Sesame Street with my sister and nephew. Listening to Emmy the Great (from Bessy) and re-reading 3 back issues of Paste was just enough to push me to make another innocent, kindergarten-level video inspired by last January’s “New Year Ad”.

Well I hope you guys enjoy the video. By the way, we now have Benguet Arabica Beans you can buy for 500 pesos per bag. It makes for a good gift this Christmas for your loved ones who love coffee. And yes, welcome back students! A horde of Ruralites just invaded the cafe before I came to Koinonia to blog. I believe that was Lara Lopez and her crew, hehe, welcome back!

* Enjoy the rest of the week, God bless!

Fall 7 Times, Stand Up 8

November 1st, 2009

* Remember in my past blogs when I was writing about being safe in the arms of routine and all that stuff? Well, we were certainly rocked when Typhoon Santi hit Elbi. Ondoy was also a big hassle. But what made Santi more memorable was it showered my room…my room–the command center of Cafe Antonio-Los Banos. All the magic happens there, that’s my laboratory, my music studio, my art studio, and my history museum. That’s when I found out how vulnerable I was and how dependent I was on my stuff.

* I tried to stay cool and composed, I didn’t get mad but I was certainly panicking deep inside. Good thing, aside from being a control and neat freak, ironically, I also like nomadic adventures and Bohemian values, weird. It’s like switching between two modes.

* Last night I was surfing the net at Infobucks because Koinonia was closed. For two days we spent the night at my sister’s house at the IRRI Staff housing. I had three bags, one for clothes, one for gadgets, and my usual backpack of notebooks, books, and mobile phone chargers. I had pillows, a blanket, and Bishan the White Tiger in my MultiCab. I was relishing the moment, I remember the days when I was a kid when we would experience horrendous floods at Jordanville in Quezon City. Our life was a life of cleaning up stuff, packing things in to boxes and moving from house to house. My family has moved a total of 21 times, I was there in 3 or 4.

* Maybe I just got fed up with all the running and cleaning. And I never thought my stuff would get wet again. I said to myself that what happened to us was just okay and it’s a good thing that nobody got hurt. It’s also a good thing that the cafe didn’t get wet inside.

* This week we’re facing a lot of cleanup, especially for my part because I have a lot of stuff packed in my room. The MultiCab also needs to take a bath. That’s life, it gets messed up, we clean it up, make the best out of it and then get ready for the next big thing. Too much good will make you miss the bad and vice versa.

* Cafe NEWS! Our 100% Benguet Arabica Beans are now available in 500 gram bags for 500 pesos. That’s double the amount of our House Blend beans. We decided to be the first shop here in Elbi to sell 100% Arabica beans. And it’s from Benguet, we thought it would be a good way to support local coffee.

* FoMs! The Christmas Season offers 3 FoMs every year. The Choco Chip and the Smores Frothiccino. If you’re having trouble deciding which one to pick you can always try the combination of the two, the all-time favorite OVERLOAD! It’s soooo insane, it can be served in a bowl! Try one now!

* I just came back from Dumaguete last Wednesday, you can check out our pictures at our Facebook page. See how the branch in Visayas is doing. That’s all for this week, thanks for supporting us!

Of Paper Cups and Music

October 19th, 2009

* I slept at around 7pm last night and woke at 12 noon today. I felt so terrible so I fixed myself a mug of instant coffee and a pack of Nesvita to perk me up. Feeling much better, I took a bath and pressed another mug of real coffee this time while listening to my friend Eric’s playlist. Then I felt really good. And that is how I started my Monday.
* Last night, my band, The Bookshelf Cassette, practiced about 7 to 8 songs for our gig with Meliora on Wednesday (9 pm at CAnton). I was so happy with what we did that I only ate once the whole day and got sick right after my bandmates, Bessy Espina and Eric Soliven, left the apartment. But I’m ok now. If you feel awful, just drink coffee, it will keep the physical and mental blues away. Become a fan on Facebook! Just type “The Bookshelf Cassette” and you can hear some of our covers.
* Tomorrow, our paper cups from Primatech Paper Solutions will be arriving! Hopefully, you guys, our customers, will be experiencing for the first time, a CAnton Frothiccino in a 16 ounce paper cup. That will surely be be a momentous event.
* Switching to paper cups is our way of contributing help to the environmental and waste disposal concerns of our beloved town of Los Banos. If you have noticed we have bought new trash cans with proper labels indicating where you should throw your biodegradable and non-biodegradable trash. Although paper cups are more eco-friendly than plastic cups, a 16 ounce cup is still a 16 ounce cup. It’s still trash. And we would like to lessen the use of solid waste in our cafe. So here’s what we’ve thought of:
When you buy a Cafe Antonio Tumbler (available in 16 oz orange and/or white w/ or w/o handle designs; you can purchase it at the cafe or on http://cafeantoniostore.multiply.com) and bring it to the cafe to order a FROTHICCINO, your NEXT order of ANY FROTHICCINO (except FoMs) will only be 75 pesos.
Example:
1.) You come to the cafe with your tumbler then you order a Choco-Macadamia Frothiccino for its regular price of 120 pesos (your drink should be put in your tumbler).
2.) The next time you come to the cafe and you order the same drink or, let’s say, a Rocky Road Frothiccino (Php 110), it will only be 75 pesos.
3.) Then if you bring your tumbler to the cafe every time and ask the barista to put your drink in the tumbler, you’ll be able to get a 75-peso Frothiccino every other day.
Here’s a more visual example. Let’s say you start on a Monday with a Choco-Macadamia Froth,
MONDAY - ChocoMac Froth (Php 120)
TUESDAY - ChocoMac Froth (Php 75)
WEDNESDAY - Black Forest (Php 90)
THURSDAY - ChocoMac Froth (Php 75)
FRIDAY - Mocha Froth (Php 75)
SATURDAY - Caramel Cream (Php 75)
* And that’s what you can do with your tumbler. We hope that this would help in lessening our trash. Tumblers are made-to-order, so better reserve one now at the cafe. And you’ll get the tumbler the next day. You can return it if it has defects and we will replace it for free.
* Okay, so we hope this would be a brand new start for all of us! We would be glad to here your comments and suggestions.

The Beauty in Breakdown

October 11th, 2009
canton+arabica+beans.jpg
CAFE NEWS
* We’re pleased to announce that our FoM for October, the Brownie Fudge Frothiccino (BFF) was ordered TWENTY-SIX (26) times last week! I think that was already the total number of last month’s FoM orders! Very good, very good. If you haven’t tried this drink yet, better order now, don’t wait for October to end.
CAFE ANTONIO 100% BENGUET ARABICA COFFEE
* For coffee-lovers and for those dependent on brewed coffee, we have a new product for you coming this November. Starting next month, 100% Benguet Arabica Coffee Beans will be available in 500 gram bags. You can also buy a cup of pressed coffee at our cafe.
* So what are Arabica beans? Basically, Arabica is the species of coffee grown in high altitude areas like Benguet. It is a very high maintenance crop unlike its lowland counterpart, the Robusta. Arabica coffee has a smoother and more delicate flavor, has less caffeine, and is mostly used in specialty coffee shops featuring Arabicas from different parts of the world.
* You can try a sample of our Benguet Arabica beans at the cafe for free this month, just ask me (Jabez) to brew you a cup and we’ll talk more about the intricacies and subtleties of coffee.
* We just bought a 12 oz French Press for our cafe. Now using a coffee press is the best way to brew coarse to medium ground coffee. Use this method instead of using a home drip coffeemaker, and I promise you your coffee will taste better and not bitter.
* For more tips and tricks about coffee, you can visit my “dead” coffee blog at http://thecoffeeofjabez.blogspot.com or by clicking the blog title. It’s a blog where I used to put my coffee insights while I was training to be a barista and before the cafe started. I stopped writing for that blog when I started the cafe’s blog. It’s kinda difficult for me to write two blogs.
UPLB LOYALTY DAY
* We didn’t attend the parade since we had work during that time but we would like to thank everybody, especially the alumni, for supporting us on that day. Our sales just went “boom” that night, and we were all dead-tired at the end of the day. Our blender was also dead-tired and it literally went “boom”. It stopped functioning after our friend, Eric, ordered a custom, Red Ribbon-inspired, White Forest Frothiccino. Thankfully, it was the last order. What a way to end the week! To take things positively, it was a way of saying that the cafe outdid itself last week, Friday was definitely Showtime and Saturday was crazier than Showtime, imagine that!
* Thank you everyone, we hope to get our blender fixed, right now we’re using two newly bought blenders, we hope it would last this time. This week should be as amazing! We would like to thank our graphic artist, Jeg, for designing our “Mumunti Man, UP Naman” tarpaulin. He did it on very short notice (he didn’t sleep). Thanks also to Aldo, Candy, and Sherwin for helping us conceptualize the witty statement for the tarp. It really got a lot of buzz on Facebook.
* See you this week everyone! Mabuhay ang Los Banos at ang UPLB!

CAnton Runs on Tropa-wer!

October 4th, 2009

* Oh my, it’s been days since I’ve gone online. I didn’t get the chance to update you guys about this month’s Flavor of the Month, the very popular Brownie Fudge Frothiccino (BFF) or the Ultimate Fattening Frothiccino, as I personally like to call it. Yes, it’s back, after a year! It was so highly anticipated, it was ordered 8 times on its first day last Thursday and 8 times again in one hour the next day! For our new customers, the BFF is like a drink and a dessert in a 16-oz cup. It has two kinds of chocolate pastries (baked by Yummings Pastry Shop) literally crammed in a chocolate and Irish cream-based Frothiccino. It’s really a treat for those who love brownies and chocolate. You get all of these delicious goodness for only 130 pesos.

 

* Have you noticed our Shirts Avenue display at the back of the bookshelf? Well, for those of you who ordered UP shirts at the cafe, your shirts will be a bit delayed. Shirts Avenue’s printing press is in Marikina and it has temporarily stopped operations due to Typhoon Ondoy. We will just inform you about further developments. You can still reserve shirts at the cafe.

 

* Last week was a crazy week for us. Everybody was prepared for another typhoon and customer turnout was a little unpredictable. Typhoon Pepeng got a lot of hype, so Showtime Friday last week wasn’t exactly the showtime we were expecting. Thursday night attracted more people and also Saturday, maybe it’s a way of celebrating Pepeng’s no-show in Elbi. Thankfully, Pepeng didn’t become the kind of typhoon we were expecting. We’re definitely not ready for another blow just yet.

 

* Again, we would like to thank our customers for a successful run last week, in spite of the calamities and the odds that defy us, it’s always comforting for us to see that the CAnton faithful is always there to support us. Remember last Tuesday night? That was really something else, we had people waiting outside because the cafe was so full we ran out of tables. And last Saturday, even though the air-conditioning had gone bonkers, droves of people still went in. Is this encouragement or pressure? Or both?

 

* If the band, Meliora, has Tro-fans on Facebook (tropa who are fans), CAnton runs on Tropa-wer, where friends of friends of friends just support each other. I’m really looking forward to this week. We’ll be buying new trashcans, the kind where you can segregate the plastics, paper, and biodegradable stuff. And I’ll be the barista again tomorrow (Monday) because Neil has to finish a number of requirements before the semester ends.

 

* Well, I hope we all end the semester just right, with no hang-ups whatsoever. And I hope you guys would celebrate good times at CAnton when all these first sem drama ends, just like last year!